Use Case
Make compliant green claims
Greenwashing is a growing problem that companies can easily avoid by having product footprints. Companies now need detailed insight into their product portfolio’s environmental impact and robust product-level data to prove green claims. Without this, they risk being accused of greenwashing.
With Root’s product-level data, you can back up your green claims with science-based, verifiable data – ensuring your sustainability communications are compliant and trustworthy.
Use Case
Make compliant green claims
Greenwashing is a growing problem that companies can easily avoid by having product footprints. Companies now need detailed insight into their product portfolio’s environmental impact and robust product-level data to prove green claims. Without this, they risk being accused of greenwashing.
With Root’s product-level data, you can back up your green claims with science-based, verifiable data – ensuring your sustainability communications are compliant and trustworthy.
The rise of greenwashing
Did you know that 40% of green claims in Europe were unsubstantiated last year? With increased scrutiny from stakeholders and the introduction of the Green Claims Directive, businesses must act quickly to evaluate their existing green claims and ensure future claims comply with regulations.
What should you do? The answer is simple – conduct LCAs on your product portfolio. Scaleable LCAs provide the science-based, robust product-level data you need to make compliant green claims.
How Root can help
The rise of greenwashing
Did you know that 40% of green claims in Europe were unsubstantiated last year? With increased scrutiny from stakeholders and the introduction of the Green Claims Directive, businesses must act quickly to evaluate their existing green claims and ensure future claims comply with regulations.
What should you do? The answer is simple – conduct LCAs on your product portfolio. Scaleable LCAs provide the science-based, robust product-level data you need to make compliant green claims.
How Root can help
Root’s automated LCA solution can help you calculate the footprints of your entire product portfolio. You can use the product-level data to confidently prove your green claims and avoid greenwashing.
We do this by:
- Quick data export: Need data to evidence a green claim? Root’s Snapshot function lets you download all the necessary data with just a few clicks.
- Detailed product-level footprints: Root’s LCAs create detailed product-level footprints, ensuring you have the data needed to make a green claim that is compliant with the Green Claims Directive.
- Holistic data: Root provides comprehensive data on a range of environmental metrics, such as water consumption and carbon emissions, that can be used to make a green claim.
Benefits
Benefit 1: Ease of use
Skip the complex LCA process. Just upload your available data and we'll provide full LCA insights for all your products.
Benefit 2: Scalability
Don't assess products one by one. Upload your data and get instant insights into your entire portfolio and organisation. Use these insights to make compliant green claims at scale.
Benefit 3: Impact focused
Don’t waste time guessing where to focus. Screen your business, find the 10% driving 90% of your impact, and fully focus on that.
Benefit 4: Future proof
Stop using financial-based carbon tools – they're not good enough for products. Switch to real-time LCA data with full ISO-14000 compliance which you can use to make green claims.
What our clients say
Ready to communicate your green claims with confidence?
Join companies committed to a positive change
Ready to communicate your green claims with confidence?
Join companies committed to a positive change
